CMST 2PR3 Chapter Notes - Chapter 4: Participatory Media, Retail, Conflict Resolution

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

If they posted photos, they were entered into a contest for a free protein powder. Control mutuality: the degree to which parties agree on who was the rightful power to influence one another. Trust: one part"s level of confidence in and willingness to open oneself to the other party. Satisfaction: the extent to which each party feels favorably toward the other because positive expectations about the relationship is reinforced. Commitment: : the extent to which each party believes and feels that the relationship is worth spending energy to maintain and promote. Exchange relationship: each party gives benefits to the other with the expectations of receiving comparable benefits in return. Think coffee shop (i"ll go local because i want to support a local business, but i also expect it to be better) Communal relationship: both parties provide benefits to the other because they are concerned for the welfare of the other even when they get nothing in return.