CMST 2PR3 Chapter Notes - Chapter 9: Golden Rule, Keyword Stuffing, Creative Commons
28 Dec 2017
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Document Summary
Listicle: an online article presented in the format of a numbered or bulleted list. Critics complain that listicles are lazy writing, that they simply recycle content, and that they encourage shallow reading and thinking in an age of shrinking attention spans. Clickbait: promotional or sensational internet content designed primarily to entice users to visit another website. Five reasons to write well in public relations. Good writers have a good sense of who their readers are. Each tactic requires the writer to understand readers, listeners, watchers, fans or followers. They interact with readers which help them gain respect and credibility. Good research and strategic planning helps writers understand their publics thoughts, feelings and behaviours. Writing clearly is important, and it demonstrates results. Reputation management: acting and communicating often in writing to influence an organization"s reputation as part of a process that includes planning, analyzing feedback and evaluating.
