CMST 2PR3 Chapter Notes - Chapter 2: Organic Search, W. M. Keck Observatory, Protect Ip Act
28 Dec 2017
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Chapter 2 - public relations models through the ages textbook. Grunig and hunt outline four models of public relations in history. In the first two models press/publicity and public information the communication is primarily one way whereas the last two models primarily are two way communication: press agentry / publicity. Barnum will be associated with press agentry/ publicity model. Press agentry/ publicity model : model of public relations in which communication is mostly one way, initiated by an organization with little concern for accuracy or completeness in order to gain attention of publics. Think of donald trump and his dumbass. Alternative facts, propaganda, attention-getting and less than accurate information, all are hallmarks of the press agentry model. Ivy ledbetter lee - carried journalistic values into his work for clients. Public information model: model public relations in which communication is mostly one way, initiated line organization to inform publics with truthful and accurate information.
