CMST 1A03 Chapter Notes - Chapter 9: Externality, Horizontal Integration, Economism

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Advertising: media content designed to promote broad awareness of a product, service, program, or organization. Alternative media: organizations that pursue communication and cultural production in ways alternative to, or distinct from, private, commercial, or state-owned media. Branding: the creation of an identity for a company or a specific product that generates clear and positive associations among consumers. Capital: funds invested, or available to be invested, for the express purpose of generating profits; not to be confused with money proper. Capitalism: an economic system based on the private ownership of the means of production and the clear separation of capital and laborers who satisfy their material needs by exchanging their work for a wage. Chain ownership: common form of media organization in canada; the linking, or horizontal integration, of a number of companies in the same business occupying different markets. Commodity: goods sold in the marketplace valued primarily for the earnings they can generate through market exchange.