CMST 1A03 Chapter Notes - Chapter Tutorial note: Video News Release, Kijiji, Doritos
2 Mar 2017
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Impact on media content: tailored to attract a certain kind of audience, this content puts people in a buying mood , attracting niche markets which are markets with specific likes and dislikes, price points and age groups. On society: creates desire, creates false needs, environmental impact, frenzy of consumption idea that we need more and more and more. Display and classified ads, broadcasts and specific products for customers. Directed toward the image of a corporate company rather than the products that they produce. Ex: phillip and morris: a company that promotes smokers to quit, fake news. Using certain tactics to make you buy things. Makes people buy things: product placement. Ex: america"s got talent their drinks are sponsored by somebody: usually they will all be drinking the same kind of drink, audience. Instrumentalism: idea that technology is a value neutral tool that helps us achieve our goals more efficiently.
