PSYC 311 Chapter Notes - Chapter 15: Social Marketing, Health Promotion, Comorbidity

• School: McGill University
• Department: Psychology
• Course: PSYC 311
• Professor: Michalakis Petrides

Document Summary

Dealing with rising obesity, diabetes, and high blood pressure, by effective behaviour change methods in a cost-effective way. Education is not the challenge is behavior change (habit formation). Integrate psychological services in primary care: to defeat mind-body dualism, facilitate dealing with psyc comorbidities, and reduce overall health care costs. Relatively little attention has been paid to the cultural, sociopolitical, and economic conditions which set the context for individual health experience and behavior. What types of illnesses are expected to increase with the aging of the population? higher incidence of chronic, but not life-threatening conditions, such as arthritis, osteoporosis, cataracts, glaucoma, hearing losses (due to rock concerts as teenagers), incontinence, and blindness. Decrease nosocomial infections through interventions and awareness campaigns regarding hygiene. Especially on aids which is a family disease. Management of chronic illness will increasingly focus on quality of life and appropriate ways to measure it.