MGCR 331 Chapter Notes - Chapter 11: Fraud, Business Analytics, Trawling
16 Apr 2013
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Chapter 11 the data asset: databases, business intelligence, and competitive. Big data: a general term use to describe massive amount of data available to today"s managers. Big data are often unstructured and are too big and costly to easily work through use of conventional databases, but new tools are making these massive datasets available for analysis and insight. Business intelligence: a term combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis. Many organization"s it lies dormant and it is very hard to design a system to pull it all together. Data provides a strategic advantage when it"s rare, valuable, imperfectly imitable, and lacking in substitutes. Database: lists of related data: most organizations have several database. Database management systems: software that creates, maintains, and manipulates data. Structured query language (sql): most common language for creating and manipulating databases.
