GEOG 307 Chapter Notes - Chapter reading 4: Cluster Analysis, Instrumental And Value Rationality
9 Feb 2020
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Geodemographic reading 4: the instrumental rationality of geodemographic systems. Nonprofit applications: local governments selecting optimal location for government services accordingly to the distribution of potential clients, fund raising by charitable institutions seeking sympathetic segments to contribute to their causes. Main application: marketing and retail decision making of which the nonprofit and electoral applications may be seen as special cases. Privacy issue capacity of geodemographics to sell intimate knowledge on consumers leads to concern. More awareness amongst general public of the threat to personal privacy. Application of personal data collected legitimately in the context of one social relationship to other context without express permission leads to combination of elements of identity of the individual would rather keep separate. Strategic will and power that establishes itself in a privileged place from which to survey and manage the life of the other (so the consumer)
