ECON 208 Chapter Notes - Chapter 9: Perfect Competition, Mastercard, Market Power

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ECON 208 Full Course Notes
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ECON 208 Full Course Notes
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If total revenues are not enough to cover total costs, economic profits will be negative, and we say the firm is making economic losses. If the firm produces nothing, it will have an operating loss that is equal to its fixed costs. If a firm decides that production is worth undertaking, then it must decide how to produce. If it is worthwhile for the firm to produce at all, the profit-maximizing firm should produce the output at which marginal revenue equals marginal cost. If existing firms make positive economic profits, new firms have an incentive to enter the industry. If existing firms make zero profits, there are no incentives for new firms to enter, and no incentives for existing firms to exit. If existing firms make economic losses, there is an incentive for existing firms to exit the industry. Conditions for long-run equilibrium: existing firms must be maximizing profits, given their existing capital.

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