COMS 200 Chapter Notes - Chapter 8: Friending And Following, Eastern Orthodox Liturgical Calendar, Girl Power
9 May 2016
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Document Summary
Selling yourself is illegitimate, but is now possible online: main idea: exploring the self as a brand. Self-promotion, quest for visibility through the internet increasingly common and accepted in society: postfeminism: both an ideology and an increasingly normative strategy of engaging with the world (55) Connects traditional liberal feminist ideas (ex: freedom, choice, independence ) to a capitalist engagement with media and consumption. Allows for the shift of women from consumers to entrepreneurs. Self-branding, postfeminism, and interactivity as a way to explore new configurations of gender identity in contemporary culture: allows for more sexual freedom and confidence for women. Self-branding is one"s moral obligation to oneself, which includes disclosure (detailing of everyday life for others" consumption) and transparency (the effect of the disclosure) Authenticity resides in the self but is demonstrated by allowing the outside world access to one"s inner self.
