SOCI-100 Chapter Notes - Chapter 6: Mass Media, Consumerism, Social Learning Theory

• School: MacEwan University
• Department: Sociology
• Course: SOCI-100
• Professor: Stephen Speake

Document Summary

Mass media: communications that target large audiences in print or electronic format, mass media are integrated into almost every aspect of our lives. Traditional media: books, newspapers, magazines, cinema, recordings, radio, television. New media: everything on the internet, electronic gadgets gaming consoles, mobile devices. Canadians ranked first and (cid:374)o(cid:449) se(cid:272)o(cid:374)d a(cid:373)o(cid:374)g the (cid:449)orld"s i(cid:374)ter(cid:374)et users: averaging 45 hours/month, double the global average, shift to smart mobile devices. Functionalist framework: media contributes to the maintenance of social order. We use media to make judgements about others. Conflict framework: concentrated ownership affects media agendas, media is not neutral, we are constantly being influenced by the media but do(cid:374)"t (cid:374)oti(cid:272)e the way we are being influenced. Lots of coverage = perceived as more important: four properties of news narrative that contribute to frames and help create meaning by making certain aspects of news media more salient. Agency: the inclusion of particular words that suggest where responsibility for an event lies.