COMM-5121EL Chapter Notes - Chapter 2: Augmented Reality, Expert System, Flowchart
1 Mar 2018
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Document Summary
The structure of a typical organization is similar to a pyramid, and the different levels require different types of information to assist in decision making, problem solving, and opportunity capturing. At the operational level, employees develop, control, and maintain core business activities required to run day-to-day operations . Operational decisions are considered structured decisions, which arise in situations where established processes offer potential solutions. These decisions are made frequently, are almost repetitive in nature, and they affect short-term business strategies. These types of decisions are considered semi-structured decisions, occurring in situations in which few established processes help to evaluate potential solutions, but not enough lead to a definite decision. At the strategic level, managers develop overall business strategies, goals, and objectives, as part of the company"s strategic plan. They also monitor the strategic performance of the organization and its overall direction in the political, economic, and competitive business environment.
