COMM-2036EL Chapter Notes - Chapter 1: Customer Relationship Management, Customer Satisfaction, Breakfast Sandwich
28 Oct 2017
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Chapter 1 - creati(cid:374)g a(cid:374)d capturi(cid:374)g custo(cid:373)er value. Marketing, more than any business function, deals with customers. Therefore, the basic definition of marketing is managing profitable customer relationships. The two-fold goal of marketing is: to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Sound marketing is critical to the success of every organization the new approaches do more than just send messages to the masses, they reach you directly, personally, and interactively. Marketing the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Step 1: understanding the marketplace & customer needs. The five, core customer and marketplace concepts, are as follows: (cathy met christina enjoying milkshakes: customer needs, wants, and demands. Physical needs for food, clothing, warmth, and safety.
