COMM 3401 Chapter Notes - Chapter 2: Sensory Overload, Optical Illusion, Marketing Mix
Document Summary
The same person can see the same object differently at different times. Different people see the same object in different ways as well. Our world is a symphony of colours, sounds, odours, tastes, etc: marketers contribute to the commotion, advertisements, product packages, radio and tv commercials, billboards. Sensation immediate response of sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli (light, sound, colour, texture) The process by which sensations are selected, organized, and interpreted. Perception process by which sensations are selected, organized, and interpreted. We receive external stimuli through our five senses: perceptual process begins sensory input. Hedonic consumption: multi-sensory, fantasy, and emotional aspects delight our senses, ex. We don"t buy a drill for the drill, you buy the hole it gives you. Colour provokes emotion (e. g. , red arouses and stimulates appetite, blue relaxes) Reactions to colour are both biological and cultural. Older people see colours in a dull cast and therefore prefer white and other bright tones.
