PSYC 420 Chapter Notes - Chapter 8: Master Sergeant, Impression Management
7 Sep 2018
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Reading guide downplaying positive impressions: compensation between warmth and competence in impression management son holoien and fiske. Very imp that p"s made good impressions bc recently joined club. Tested whether p"s w the goal of appearing warm would appear less competent when writing an email msg. Hyp: when writing email, p"s wanting to appear warm would select words pretested to convey less competence. Online study: p"s imagined that recently joined book club and took turns sending weekly email before each meeting to describe their thoughts about the book. Next, random ass to control grp (received no further instructions) or experimental cond (given goal the goal of appearing warm) On screen, p"s saw list of 24 words pretested to demo the emailer"s own high or low warmth or competence in describing book. Words rated for how warm or competent person using each word would appear not necessarily the warmth or competence conveyed by the definition of the word.
