PSYC 325 Chapter Notes - Chapter 12: Authoritarianism, Norm (Social), Fundamentalism
12 Dec 2016
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Prejudice: the affective component: prejudice, a hostile or negative attitude toward people in a distinguishable group, based solely on their membership in that group (e. g. , gender, sexual orientation, religion, weight, age, profession, hobbies). Stereotypes: the cognitive component: stereotype (cognitive component of prejudice), a generalization about a group of people in which identical characteristics are assigned to virtually all members of the group, regardless of actual variation among the members: Both minority and majority groups can be targets: cognitive short cut: Stereotyping can be a way to simplify how we look at the world: This becomes a problem when individual differences are ignored: stereotypes of gender, hostile vs. benevolent sexism (both are bad): Hold positive stereotypes of women: jobs: Advertisement for male jobs have more masculine words (e. g. , competitive, dominant), and advertisement for female jobs have more stereotypical feminine words (e. g. , support, understand): established at an early age.
