MANA 341 Chapter 4: Mana 341 - Stefanie Ruel - Chapter 4- Organization Size, Life Cycle, and Decline - Fall 2017
21 Sep 2018
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Chapter 4: organization size, life cycle, and decline. Business world has entered an era of mega-corporation - merger mania. Growth aline, however, is insu cient for success - global promise zzles out. Scale is crucial to economic success in marketing-intensive companies such as coca-cola, procter & gamble, and. Greater size gives these companies power in the marketplace and this increases revenues - growing organizations can be vibrant, exciting places to work, which enables these companies to attract and keep quality employees. When the number of employees is expanding, an organization can o er many challenges and opportunities for advancement. Small: competing argument says small is beautiful because the crucial requirements for success in a global economy are responsiveness and exibility in fast-changing markets. Giant companies are built for optimization, not innovation . Big companies may become committed to their existing products and technologies, and have a hard time supporting innovation for the future.
