ECON 201 Chapter Notes - Chapter 6-11: Marginal Utility, Diminishing Returns, Cardinal Utility

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Total utility (tu): measure of the total satisfaction from consumption derived from consuming all of the units over a time period: increases with the amount consumed. Marginal utility (mu): addition or increment, to total utility created when a small increase of a good or services is consumed: declines with the amount consumed, but is always positive. We assume that marginal utility is diminishing: ea. additional unit consumed yields less additional utility than the one consumed right before it. Budget allocation rule: consumer chooses the quantities based on marginal utility rater than on total utility (all income is spent- not concerned with the savings decision here) Law of demand: increase in price reduces the quantity demanded. Consumer equilibrium condition; if the price of snowboarding rises, the ratio on the left side decreases. Equilibrium can be restored if the mu of snowboarding rises as well. Given the law of diminishing marginal utility, this can occur only if its quantity falls.

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