COMM 320 Chapter Notes - Chapter 1: Intercultural Communication, Interpersonal Communication, Business Communication
Document Summary
Chapter 1: getting the message across: business communication as a path to success. Good communication plays a crucial role in building credibility and upholding standards of accountability in a global business environment where relationships thrive on trust. Delivering info effectively can depend on a fine balance between you and your audience, between a commitment to your business goals and an awareness of the needs of your audience. The ability to communicate effectively is thought of as a soft skill: a social, interpersonal or language skill that complements a person"s technical skills. Versus hard skill: a technical skill a person requires for a specific job. Nonetheless, research has shown that communication is important to success. 2005: canadian advanced technology alliance -> revealed communication has a top leadership skill. Improved professional image, business relationships and group dynamics: communicating for a changing workplace. Knowledge economy: workplace much more diverse and nature of work changed.
