COMM 320 Chapter Notes - Chapter 1-10: Trade Secret, Computer File, Focus Group
28 Apr 2017
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Entrepreneurship is defined as the process by which individuals pursue opportunities without regard to resources they currently control. The art of turning an idea into a business. Describe corporate entrepreneurship and its use in established firms. Established firms with an orientation to acting entrepreneurially practice corporate entrepreneurship. All firms fall along a conceptual continuum that ranges from highly conservative to highly entrepreneurial. The position of a firm on this continuum is referred to as its entrepreneurial intensity. Discuss three main reasons people decide to become entrepreneurs. Be their own boss many entrepreneurs want to be their own boss because either they have had a longtime ambition to own their own firm or because they have become frustrated working in traditional jobs. Sometimes the desire to be their own boss results from a realization that the only way they"ll achieve an important personal or professional goal is to start their own business.
