COMM 320 Chapter Notes - Chapter 13: Niche Market, Quality Control, Moral Hazard
Document Summary
Preparing for and evaluating the challenges of growth. Sustained growth : growth in both revenues and profits over a sustained period of time. Sba office of advocacy found that only 3 percent of all firms are gazelles or rapid growth firms at any given time. Small firms also tend to follow the economy in terms of job growth (or loss) and growth prospects. Indeed during the r cession smal business accouned for 60% of job losses: three things a business can do to prepare for growth, appreciate the nature of business growth: It is important that a business not lose sight of its core strategy as it prepares to grow. If a business becomes distracted or starts pursuing every opportunity for growth. Business success doesn"t always scale: slow down growth can be good, especially that it"s presented, it can easily stray into areas where it"s at a disadvantage.