COMM 305 Chapter Notes - Chapter 1: Harvard Business Review, Linkedin, Microsoft Powerpoint
5 Apr 2016
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Document Summary
The business world is in a continuous flux. With changing generations, technological improvement, and evolving eras, businesses fluctuate and have to adapt to new cornerstones to achieve success. The common factor between the fluctuating contemporary business world and success is managing millennials. Millennials are a generation of technologically exceptional and vastly educated young minds. They possess different traits and characteristics, including different needs and wants than the normal, old school experienced baby boomer. This will cause problems and dilemmas for the typical organization that needs to adapt to the new faces of business. Some may not be ready for change, and some may already have adapted to this change. If they do not adapt, they will lose place in their market and industry. Millennials" demands exceed their resources; that they are lazy, lack effort, hard to relate to, and technology dependant. Although, through coaching, organizations will obtain maximum engagement from their millennials.
