COMM 226 Chapter Notes - Chapter 9: Nan Lin, Social Capital, Priceline.Com
7 May 2015
School
Department
Course
Professor
Document Summary
E-commerce has a number of implications: technology perspective. Defines the need for additional infrastructure: management and governments perspective. Security must be enabled: merchant companies, that take title to the goods they sell, buy goods and resell them, sell services that they provide. 1. 2) business to business: sales between companies, b2b. 1. 3) business to government: sales between companies and governmental organizations, non merchant e-commerce, arrange for the purchase and sale of goods without ever owning or taking title to those goods, sell services provided by others. 2. 1) auctions: match buyers and sellers by using an e-commerce version of a standard auction, enables the auction company to offer goods for sale and to support a competitive bidding process, ex) ebay. 1. 1) benefits of e-commerce: intermediation, the removal of intermediaries between parties. Is earned through social networking: business literature defines three types of capital, physical capital. As the investment of resources for future profit.
