COMM 222 Chapter Notes - Chapter 11: Decision-Making, Satisficing, Rationality
Document Summary
Decision making is the process of developing a commitment to some course of action. Involves more than simply the final choice among alternatives. We want to know how this decision was reached: commitment of resources, such as time, money or personel. A problem exists when a gap is perceived between existing state and desired state. Well-structured problems: existing state is clear, the desired state is clear, and how to get from one state to the other is fairly obvious. Ill-structured problems: the existing and desired states are unclear, and the method of getting to the desired state is unknown: generally unique. Unusual and have not been encountered before: complex. Perfect rationality: a decision strategy that is completely informed, perfectly logical, and. Bounded rationality: relies on limited information and that reflects time constraints and political consideration (in contrast to perfect rationality) Framing: aspects of the presentation of information about a problem tat are assumed by decision makers.
