COMM 215 Chapter Notes - Chapter 1-4: Quartile, Frequentist Probability, Interquartile Range
12 Dec 2016
School
Department
Course
Professor
Document Summary
Chapter 1: where, why, and how of data collection. Business statistic: a collection of procedures and techniques used to convert data into meaningful info. Descriptive statistics: procedures and techniques designed to describe data. How it looks, numbers or categories that give info on data. Inferential statistics: tools and techniques that help decision makers draw conclusions from a set of data, has two primary categories. Estimation is used in a situation where we want to know about a large set of data that"s impractical to work with. Hypothesis testing is used to test claims, i. e. mcdonald vs burger king; if only a slight preference to one is shown, the hypothesis can"t be rejected. X, y, or z: demographic questions: relate to the respondents" characteristics, backgrounds ,etc. and allow you to break down responses and look deeper into survey results. Population: set of all objects/individuals of interest or measurements obtained from them.
