COMM 212 Chapter Notes - Chapter 11: Time Management, American Psychological Association, Cover Letter
3 Mar 2017
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Proposals: a business document that suggests a method for solving a problem or that seeks approval for a plan. Internal proposal: a persuasive document that attempts to convince management to spend money or to implement plans to improve the organization. External proposal: a proposal issued to government or private industry clients outside an organisation as a means of generating income. Request for proposal (rfp): a detailed document requesting proposals and bids on specific projects. Offer overview of the proposal and its scope and highlight your qualifications. Define in some detail the problem you aim to solve or opportunity you wish to address. Shows that you and your team are credible and have what it takes to do the job. Summarizes the reasons for accepting the proposal so that the client will be motivated to action. The closing request asking for authorization to proceed can sometimes be made or negotiated after the client has received the proposal.
