COMM 212 Chapter Notes - Chapter 3: Nominalization, List Of Fables Characters, Connotation

• School: Concordia University
• Department: Commerce
• Course: COMM 212
• Professor: Roland Awad

Document Summary

Ch: 3 business style: word choice, conciseness and tone. Plain style or plain language: style of writing that places value on simplicity, directness, and clarity. Plain style, with its pared-down, keep it simple approach, is characterized by a few common- sense principles: Use common, everyday words, except for necessary technical terms. Voice: describes a verb"s ability to show whether the subject of a sentence acts or is acted upon. Phrasal verb: a verb that combines with one or more prepositions to deliver its meaning (work instead of devise). Use personal pronouns: i, you, and we. Pronouns: words that replace or refer to nouns. Place the subject as close as possible to the verb. Word choice step 1: use familiar words: Pretentious: it is preferable to effect the adoption and implementation of precautionary than to embark on a regrettable course of action. If you feel you are writing too pretentious, use robert gunning"s fog formula.