MARK 201 Chapter Notes - Chapter 3: Specific Performance
15 May 2017
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Document Summary
Controlling: the process of monitoring activities to ensure that they are being accomplished as planned and to correct any significant deviation. The purpose of control: to ensure that activities are completed in ways that lead to accomplishment of organizational goals. The process of control: measuring actual performance. Sources of information (how: personal observation, statistical reports, oral reports, written reports. Costs/output/sales: comparing actual performance against a standard, determining the degree of variation between actual performance and the standard. Correcting actual (current) performance: immediate corrective action to correct the problem at once, basic corrective action to locate and to correct the source of the deviation. Examining the standard to determine whether or not the standard is realistic, fair, and achievable. Performance: the end result of an activity. What is organizational performance: the accu(cid:373)ulated e(cid:374)d results of all of the orga(cid:374)izatio(cid:374)"s (cid:449)ork processes a(cid:374)d activities, designing strategies, work processes, and work activities, coordinating the work of employees.
