ECON 1000 Chapter Notes - Chapter 16: Invisible Hand, Externality, Product Placement

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Oligopoly- a market structure in which only a few sellers offer similar or identical products. Monopolistic competition- a market structure in which many firms sell products that are similar but not identical. Many firms fall between the polar cases of perfect competition and monopoly; they are then called imperfect competition because many firms face competition but can be leaders in the market . A type of imperfect competition is an oligopoly which is a market with few sellers, offering a product that is similar or identical. Another type is monopolistic competition which is a market with many sellers selling products that are similar but not identical. In the short run; because its product is different from those offered by other firms, it faces a downward sloping demand curve. To maximize profit a competitive firm will choose the quantity at which marginal revenue equals marginal cost and then uses its demand curve to find the price consistent with that quantity.

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