COMS 4502 Chapter Notes - Chapter n/a: Apple Watch, Customer Engagement, Native Advertising

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Readi(cid:374)g #1: co(cid:373)plete begi(cid:374)(cid:374)er"s guide to co(cid:374)te(cid:374)t strategy. Its ads and long-form copy, images and videos, stories and meta-data. Content strategy plans for valuable, findable, meaningful content. For many people, content seems to begin and end with punishing. For a content strategist, content begins with defining requirements and identifying user needs. Befo(cid:396)e (cid:449)(cid:396)iti(cid:374)g a (cid:449)o(cid:396)d, (cid:272)o(cid:374)te(cid:374)t st(cid:396)ategists outli(cid:374)e the (cid:271)(cid:396)a(cid:374)d"s (cid:373)essage, a(cid:374)d the o(cid:396)ga(cid:374)izatio(cid:374)"s goals. If the project is a site redesign, they might inventory and review the papers currently on the site. The goal is to have flexible, searchable content that appears to the right people, in the right places, at the right time. The process that ensures content is published, republished, repurposed, and archived at the right times. It"s also the p(cid:396)o(cid:272)ess that ahead fo(cid:396) (cid:272)o(cid:374)te(cid:374)t that (cid:374)eeds to appea(cid:396) i(cid:374) (cid:373)ultiple pla(cid:272)es, sometimes at specific times, so that information can be personalized by audience.

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