COMS 3310 Chapter Notes - Chapter 0: Amos Kendall, Frankfort, Kentucky, Fourth Estate
Document Summary
If he cannot find one, he must make one: pseudo-events; events created by a pr agency that serves to bring more recognition and business to a person or business. The staged event gets reported and gains tons of media attention and in turn gives the business or person the prestige to which it is pretending: two newspapermen, william m. swain of the philadelphia public ledger and. Pressures toward the making of pseudo-events became ever stronger. News gathering turned into news making: the interview was a novel way of making news which had come in with the. Graphic revolution: the use of the word (cid:513)interview(cid:514) in its modem journalistic sense is a relatively recent americanism. The boston news-letter"s account (march 2, 1719) of the death of blackbeard the pirate had apparently been based on a kind of interview with a ship captain. James gordon bennett conducted one of the earliest modern interviews in relation to the robinson-jewett murder case.