COMM 3308 Chapter Notes - Chapter n/a: Radio Days, Product Placement, Branded Content
8 Feb 2016
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More viewing options, coupled with ever-niftier technology to find. It"s becoming clear that television"s interruptive model, where the. Get radio shows that would work as advertising . Branded content is simply a new name for integrated advertising, Radio shows were conceived, more or less, as one continuous. Sponsors" ultimate goal in radio was to create a program which. J. walter thompson was recognized as the master of the radio. The tried-and-true theory that it is better to approach consumers in a. Coca-cola"s and ford"s ubiquitous presence on american idol and. What"s being hailed as the new model of television advertising is. The interwaving of entertainment and advertising was in fact not. Ad agencies had long practiced the art of editorial copy, in which. New (cid:1) rather oddly, found their way into the scripts of many variety shows. A truly good commercial is the well-integrated one - one that does not. With integrated advertising, sponsors had unlimited time in which to.
