COMM 3302 Chapter Notes - Chapter 10: Kony 2012, Social Capital
Document Summary
Recruitment and civic education as core missions by reaching a number of diverse platforms. Bowling alone: diminishing social capital in america: whether the good neighbour" exists, whether public"s faith in institutions is gone forever, etc, the authors apply this bowling alone" concept to canada. They found that young canadians reach out to their neighbours in times of need, more so than old generations. Net generation: smarter, quicker, and more open to diversity than ever before. Putnam said the core idea of social capital theory is that social networks have value : youth are able to interact in social movements online. More accepting of interracial marriages: young do show habits of self-absorption, but it has always been this way. Spectators: no interest or faith in politics, alienated from friends and family, believe they have little control over their lives and are uninterested in causes/ they don"t care. 24% of the population; unexpected that this would have to be a group.