COMM 3301 Chapter Notes - Chapter 2: Epa Watersense, Water Efficiency, The Home Depot
18 Nov 2015
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Document Summary
Marketing planning is a systematic process, and a 10 step model is recommended for developing social marketing plans. Watersense is a partnership program developed by the u. s. Environmental protection agency with a purpose of making water saving easy and a focus on a label indicating certification as a water-efficient, high-performing product. Water conservation is a growing concern in the u. s, with water managers in many states expecting local, statewide, or regional water shortages. Partners with manufacturers, distributors, and utilities to bring. Watersense-labeled products to the marketplace, and also works with irrigation professionals to promote water-efficient irrigation practices. Influences consumers to choose appliances, light bulbs, computers, and more with the energy star label. Homeowners, especially those interested in saving money on their utility bills as well as contributing to the environment. The desired behaviour is to choose water-consuming products for the home that bear the watersense label. The program also targets manufacturers, retailers, businesses, builders, and irrigation professionals.
