BUSI 4609 Chapter Notes - Chapter 2: Competitor Analysis, Barriers To Exit, Seven-Segment Display
6 May 2018
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Chapter 2: external environment
1. external audit: scan. Monitor/ forecast and interpret sweep of social/
political/ economic/ global. Technology expert to build opportunity and
threat in industry
purpose
▪ high consciousness about potential development
▪ important on industry
▪ pose new opportunity and threat
2. type of environment
a. general
i. dimension in broader society that influence industry and
firm
ii. 7 segment
o demographic
o political/legal
o economic
o socio-cultural
o technological
o global
o sustainable physical
b. industry: factors that directly influence firm and competitive
action
challenge: locate firm in industry where favorably influence 5
factors
c. competitor analysis: how many company gather and interpret
information about competitive
3. External environment analysis
a. Method
i. Scan
ii. Monitor
iii. Forecast
iv. Assess
4. Segment of general environment
a. Demographic
i. Population size
ii. Age structure
iii. Geographic distribution
iv. Ethic mix
v. Income distribution
b. Economic: nature and direction of economy
c. Political/ legal
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