BUSI 4205 Chapter Notes - Chapter 9: Newly Industrialized Country, Carbon Steel, Canadian International Development Agency
26 May 2015
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Document Summary
The economic and social conditions of a country are the most important environmental elements to which the foreign marketer must adjust the marketing task. The stage of economic growth within a country affects attitudes toward foreign business activity, the demand for goods, the distribution systems found within a country, and the entire marketing process. In static economies, consumption patterns become rigid and marketing efforts are more than just a supply effort. In a dynamic economy, consumption patterns change rapidly marketing is constantly faced with the challenge of detecting and providing for new levels of consumption, and marketing efforts must be matched with ever-changing market needs and wants. The current level of development dictates the kind and degree of marketing potential that exists, while knowledge of the dynamism of the economy allows the marketer to prepare for economic shifts and emerging markets.
