BUSI 3205 Chapter Notes - Chapter 8: T. S. Eliot, Martha Graham, Energizer Bunny
26 May 2015
School
Department
Course
Professor
Document Summary
If you want your message to stand out in the clutter, it will require creativity. Part of the challenge is to make sure that the brand gets remembered along with the creativity. Creativity, in its essence, is the same no matter what the domain. Creativity is the ability to consider and hold together seemingly inconsistent elements and forces, making a new connection. Can be seen as a gift a special way of seeing the world. Mahatma gandhi work : all seven were self confident, alert, unconventional, hardworking, and committed obsessively to their, total commitment to one"s work is the general rule. Some individuals who worked in the ad business have been praised for remarkable careers that revealed sparks of creative genius. It has been said that creative individuals assume almost mythical status in the corporate world everyone needs them but no one is sure who or what they are.
