BUSI 3103 Chapter Notes - Chapter 10: Administrative Domain, Radical Change, Strategic Management
28 Dec 2015
School
Department
Course
Professor
Document Summary
Innovate or perish: the strategic role of change p. 371. Organizations must run quickly to keep up with changes taking place around them. Large organization must find ways to act small. Creation of network structures such as impact hub. P. 372 forces driving the need for major organizational change. Incremental vs radical change p. 372 changes used to adapt the environment can be evaluated according to scope. Incremental change represents a series of continual progressions that maintain the organization"s general equilibrium and often only organizational part e. g. implementation of sales teams in the marketing department. Radical change breaks the frame of reference for the organization, often transforming the entire organization e. g. shifting the entire organization from a vertical to a horizontal structure. Product and service changes pertain to the product or service outputs of an organization. Used to increase market share, develop new markets, customers, or clients.
