BUSI 3103 Chapter Notes - Chapter 2: Organizational Culture, Rogers Communications, Walmart

• School: Carleton University
• Department: Business
• Course: BUSI 3103
• Professor: Pal Shibu

Document Summary

Importance: well defined, explicit organizational tasks; better at driving and shaping behaviour in that it provides employees with a sense of direction, provides employees with a guide to good decision making and behaviour, and provides a standard for assessment. Selecting strategy and design: strategy: a pla(cid:374) for taki(cid:374)g a (cid:272)o(cid:373)pa(cid:374)(cid:455)"s (cid:272)ore (cid:272)o(cid:373)pete(cid:374)(cid:272)ies to appl(cid:455) the(cid:373) i(cid:374) su(cid:272)h a way that will create a competitive advantage which will help in accomplishing organizational goals, porter"s co(cid:373)petiti(cid:448)e trategies. Focused differentiation: organizations attempt to succeed by targeting a specific market niche, miles a(cid:374)d (cid:374)o(cid:449)"s trateg(cid:455) t(cid:455)polog(cid:455) Learning orientation; flexible, fluid decentralized structure: values creativity, risk-taking and innovation, well suited to a developing market, focus on creativity, not efficiency, examples: shopify, tesla, nike. Defender: efficiency orientation, centralized authority and tight cost control, emphasis on efficiency and close supervision, most suitable for stable or declining industry, e(cid:454)a(cid:373)ples: go(cid:448)er(cid:374)(cid:373)e(cid:374)ts, m(cid:272)do(cid:374)ald"s wal-mart.