BUSI 2301 Chapter Notes - Chapter 4: Product Liability, Computer-Aided Design, Quality Function Deployment
5 Mar 2014
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Chapter 4: product and service design: design for success. The essence of any organization is the products and services it offers. Product and service design is a major factor in the success of the org: cost, quality, time to market, customer satisfaction, competitive advantage. Phases: idea generation, build a business case: mrkt + competitor analysis, dvlpmt: voice of the customer, production process design, launch. Concurrent engineering: team based approach of simultaneously designing the product and process: sources of ideas. Ideas for new products can come from a wide range of sources: employees. Issues in product and service design: life cycles a. Incubation: growth, maturity, saturation, decline, standardization, advantages. Opportunities for long production runs and automation. Perfecting designs and improving quality control: disadvantages. Designs may be frozen with too many imperfections remaining. High cost of deisgn changes increases resistance to improvements. Ways to design: over the wall approach, computer aided design. Increases productivity of engineers 3 to 10 times.
