BUSI 2208 Chapter Notes -Personal Knowledge Base, Determinant, Customer Satisfaction
9 Sep 2015
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Lo1 describe the steps a customer goes through when buying a product or service. Lo3 summarize how psychological, social, and situational factors influence consumers" buying behaviour. Lo2 identify what determines how much time consumers will spend searching for information before buying a product or service. Step2 information search (usage of social media to gather info on products) Step4 purchase decision: ritual consumption refers to a pattern of behaviours tied to life events that affect what and how people consume. Lo3 summarize how psychological, social, and situational factors influence consumers" buying behaviour: psychological factors 2. Motive a need or want that is strong enough to cause the person to seek satisfaction: physiological needs relate to the basic biological necessities of life: food, drink, Maslow rest, and shelter: safety needs pertains to protection and physical well-being, love (social) needs relate to our interactions with others, esteem needs allow people to satisfy their inner desires, self-actualization occurs when feel completely satisfied.
