BUSI 1800 Chapter Notes - Chapter 14: Social Media Marketing, Relationship Marketing, Market Orientation
2 Feb 2017
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Document Summary
Marketing: a set of business practices designed to plan for, and present, an that build effective customer organization"s products/services in ways relationships (canadian marketing association) Marketing is the activities that buyers & sellers perform to facilitate mutually satisfying exchanges. Past marketing focused almost entirely on helping the seller sell; many people think of marketing as selling/advertising/distributing from seller to buyer. Today marketing is more about helping the buyer buy. The evolution of marketing: production era (european settlers in canada ~ start of 1900s) General philosophy of business was to produce as much as possible. Limited production capabilities + vast demand for products such a production orientation was logical & profitable (demand exceeded supply) Business owners were mostly farmers, carpenters, and trade workers. Goals centered on production: sales era (1920s) Production capacity often exceeded immediate market demand. Emphasized selling & advertising persuade customers to buy existing products: marketing concept era (post wwii)
