COMM 2P98 Chapter 5: 2P98C5

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P98
• Professor: R U S S E L L J O H N S T O N

Document Summary

Media scholars at birmingham university who developed marxist-derived school of thought that became cultural studies. Approach to social analysis in 1950"s that extended a marxist class analysis to include race, gender and other elements of cultural history (hoggart, williams) Examination of content for the way in which it may encourage or cultivate a positive attitude in the audience members. Set of ideas most commonly used to explain events in any given society. Feminist research perspective that is critical of the character of modern societies for the domination of women. Research undertaken to obtain reactions to television programs and films as they are being made. School of thought led by horkheimer, adorno and marcuse who argued that cultural life in modern times has been profoundly changed by the detrimental impact of capitalist methods of mass production. Used in contrast to broadcasting to describe services targeted at a small or niche audience.