COMM 2P65 Chapter 5: 2P65C5

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P65
• Professor: Jacqueline Botterill

Document Summary

Objectives: distinguish among the major types of textual analysis, explain major guidelines for analyzing a text. Stage terms: textual analysis, content analysis, rhetorical analysis, critical linguistic analysis. Textual analysis: generic term used for the analysis of any written artifact, different ways and things to read for, 3 methods of textual analysis, content analysis, rhetorical analysis, linguistic analysis. It is vital that you choose a sufficient sample of organizationally credible texts to analyze to learn about the culture. Linguistic analysis: draw inferences from specific language and grammatical structures of messages. Guidelines for a textual analysis: determine a valid/credible text for analysis, organizationally relevant sample, consider the organizational communication style. Important to consider official and unofficial samples: choose your method of analysis, content: common method. Used to analyze field notes, interview scripts or summaries. Let categories emerge from the elements of the culture or your data: rhetorical: in-depth analysis of a specific speech or text.