PSYC340 Chapter Notes - Chapter 3-4: Interrupted Time Series, Dependent And Independent Variables, Survey Data Collection
30 Mar 2016
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Unit 2: research techniques in applied social psychology. Ch 3 research methods in applied social psychology. Variable: refers to a property of a person, object, or event that can vary in quanity or in quality. Operaional deiniion: speciic way in which a researcher measures a variable. Construct validity: measurement procedures that relect the meaning of the variable accurately. Surveys: series of quesions about one"s aitudes toward, views on, and behaviours regarding a variable or set of variables. Factual: used to collect demographic data and info regarding events or circumstances which a person is knowledgeable. Aitude: measure a person"s feelings, beliefs, or views, that oten cannot be easily ascertained fromo their behaviour or other sources of info. Behavioural: tap into speciic aspects of current or past behaviour such as its frequency, intensity, and iming. Quesion wording: have to be worded carefully to avoid bias or misinterpretaion. Should be exact to relect what you want to measure.
