200091 Chapter Notes - Chapter 7: Business Marketing
Document Summary
The quick pace of technological change often guarantees that the most attractive. A strategic global alliance (sga) is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective. Partners are organized quite differently for making marketing and product design decisions, creating problems in coordination and trust. Joint ventures- joint venture involves a joint- ownership arrangement (between, for example, a u. s. firm and one in the host coun- try) to produce and/or market goods in a foreign market. Joint ventures may open up market opportunities that neither partner could pursue alone. Joint ventures may provide for better relationships with local organiza- tions (for example, local authorities) and with customers. Issues: problems with disclosing sensitive information, disagreements over how profits are to be shared, clashes over manage- ment style, and differing perceptions on strategy.
