24210 Chapter Notes - Chapter 21: Materialism, Positive Form
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Ethics: moral principles and values that govern the actions and decisions of an individual or group, note: marketing or promotion action may be legal but not ethical. Propo(cid:374)e(cid:374)ts" argu(cid:373)e(cid:374)ts: provides information to consumers, encourages higher standard of living, promotes competition, helps new firms enter a market, creates jobs. Critics" argu(cid:373)e(cid:374)ts: more propaganda than information, creates consumer needs and faults, promotes materialism, insecurity and greed. Social and ethical criticisms of advertising: untruthful or deceptive, offensive or in bad taste e. g. sexual appeals, advertising to children. Self regulation of advertising: advertising is regulated through self regulation, voluntary self regulation by the advertising industry, business, and media to maintain consumer trust and confidence and limit government interference, advertisers and agencies, advertising standards bureau. Issues attracting complaint: portrayal of people discrimination, portrayal of sex/sexuality/nudity, violence, health and safety, use of language, concern for children. It is (cid:374)ot (cid:449)hat ad(cid:448)ertisi(cid:374)g does to us, it(cid:859)s (cid:449)hat (cid:449)e do to it.
