KIT105 Chapter Notes - Chapter usability: User-Centered Design, Usability

73 views3 pages

olivechinchilla103

27 Jun 2018

School

University of Tasmania

Department

KIT

Course

KIT105

Professor

All

For unlimited access to Textbook Notes, a Class+ subscription is required.

User centered approach

User centered design

Now a day each and every organization needs ICT- professionals to change or improve

their way of doing business. They hire the ICT-professionals to create website for their

company or to advertise about their company. So, it is the responsibility of the developer

to design and create the system which helps the customers to finish the particular work

more efficiently and faster than doing it manually. In short, the system or product should

support the user rather than to challenge them. The process of designing the application

or the system according to the skill and perspective of the user is known as user

centered approach. For instance: if a developer need to design a online shopping

website for a company and he completely changes the former format of all other online

shopping sites then it will be really difficult for the customers to find what they are

searching because they will have to learn completely new way of online shopping and

adapt themselves. So, people will search for other choices of online shopping rather than

using the new website. User centered design simply means to design a software’s user

interface that is easily understood by the user.

Usability

Usability means the ease with which the users interact with the interface of the

application. A user- friendly design is easy to learn and understand the pattern of the

application matches with other products; the users don’t have to learn and adapt

themselves in order to use the application. Usability helps to increase the sales and

popularity of the product as well.

User experienced design

Each and every software or product is focused on the user who is going to use it; it may

either be used by the group of employees working in office or the customers who have to

pay their bills or shopping etc. Basically, the user may be technical or non-technical so

software should be made accordingly. Usability test is done in order to design the product

on the basis of the observation during the test.

How to improve the usability of the product

Usability can be improved by recognizing the user who are going to use the product and

developing it according to the skills of the users. For example: if the software is focused

on the employee then the application can be more technical, but if the software is

find more resources at oneclass.com

Unlock document

This preview shows page 1 of the document.
Unlock all 3 pages and 3 million more documents.

Already have an account? Log in

Document Summary

Now a day each and every organization needs ict- professionals to change or improve their way of doing business. They hire the ict-professionals to create website for their company or to advertise about their company. So, it is the responsibility of the developer to design and create the system which helps the customers to finish the particular work more efficiently and faster than doing it manually. In short, the system or product should support the user rather than to challenge them. The process of designing the application or the system according to the skill and perspective of the user is known as user centered approach. So, people will search for other choices of online shopping rather than using the new website. User centered design simply means to design a software"s user interface that is easily understood by the user. Usability means the ease with which the users interact with the interface of the application.

Related Questions

Kara and Scott Baker own a small retail company, BasicRequirements, with one store located in a small college town and awebsite through which customers can make purchases. The store sellstraditional but up-to-date clothing for young women such astee-shirts, jeans, chinos, and skirts. The store has been open for10 years, and the owners added the online shopping capability justlast year. Online business has been slow, but Kara and Scottbelieve that as student customers graduate from the university theywill use the online site to continue to have access to theirfavorite store from their college days.The storeâs website has manyfeatures. It classifies clothing by type, and customers can viewitems in various colors. To purchase an item, the user clicks onthe icon depicting the desired product and adds it to an individualonline shopping basket. The customer can view the basket and make apurchase at any time while browsing the site. When checking out atthe site, a new customer must first register, providing billing andshipping information, as well as credit card data. Returningcustomers log in with the identification code and password theycreated when they registered. They also use that method to check onan order status. If a customer forgets their login information,they can simply click on a link to have it emailed to them. Once auser registers, Basic Requirementsâ system will automatically addtheir email address to a file that they use to regularly send outemails about sales and other promotions. Kara and Scott areconcerned about internal controls in their business. Theyespecially worry because they know that their web access createssome special risks. They have asked one of their customers who isan accounting student at the university to evaluate the reliabilityof their information system with respect to security, availability,and privacy.

1. Identify two security, availability, and privacy risks thatBasic Requirements faces.

2. For each risk identified above, describe two internalcontrols Basic Requirements should use to protect against theserisks.

3. The accounting student who is evaluating the reliability ofBasic Requirementsâ information system is interested in becoming anIT auditor. Describe some of the specific actions an IT auditorwould take to verify that Kara and Scott have adequate controls inplace concerning privacy.

Find recent evidence in the Wall Street Journal and other business publications on how companies are expanding the use of the techniques described in the opening case to understand and impact consumer behavior.

The business world is ever-evolving, and that has never been more evident than in today's world. The business world has transitioned from a face-to-face meeting and sales pitch way of doing business. To now online sales and marketing being the most effective and impactful way to reach a specific audience.

Nothing has proven to be a bigger or more cost-effective tool than social media. In the last five years, there has been over a 48 percent increase in the number of Americans that have at least one social media profile. That means at least nearly 250 million Americans can be reached by a single post online. This doesn't even factor in the usage of social media all over the world. The most successful businesses that are using the online platform to market their products can create beautiful content that can be geared toward any demographical choice that the company wants. With the ability for social media networks like Facebook, Twitter, and most recently Instagram and Snapchat to know what the user has most recently searched, companies can create content that will be interesting and appeal to that specific person. This saves countless time and energy of the old days of manually taking samples and polls of people, that even selected at random, could steer a company in the wrong direction and turn to make a wrong decision. Social media is a free platform for companies to broadcast themselves, see what people are saying about their product, and even more importantly, figure out what the issues are with what they are doing so that a reputation is not destroyed

Patel, S. (2015, June 24). How Businesses Should Be Using Social Media in 2015. Retrieved from Forbes: http://www.forbes.com/sites/sujanpatel/2015/06/24/how-businesses-should-be-using-social-media-in-2015/2/#3706374e8856

I NEED A PEER REPLY FOR THIS

apricotmacaw409

Lonely Planet In 1972, Tony and Maureen Wheeler were newlyweds who decided to have one last adventurous travel experience before settling down. Their trip was an overland trek from London to Australia through Asia. So many other travelers asked them about their experiences that they sat down at their kitchen table and wrote a book titled Across Asia on the Cheap. They published the book themselves and were surprised by how many copies they sold.

More than three decades and 60 million books later, their publishing enterprise has turned out to be one of the most successful in history. The Wheelers%u2019 publishing company, Lonely Planet, has grown rapidly, with typical annual sales increases of 15 percent or more. In 2007, BBC Worldwide purchased a 75 percent ownership interest in the company and purchased the rest of the company%u2019s stock in 2011.

Lonely Planet TV now produces a variety of travel and documentary programs that appear on cable networks throughout the world. As a BBC subsidiary, the company does not release sales figures, but industry analysts estimate current annual revenues to be about $110 million. Lonely Planet publishes more than 600 titles and holds a 20 percent share of the travel guide market. The company has more than 450 employees in its U.K., U.S., French, and Australian offices performing editorial, production, graphic design, and marketing tasks.

Travel guide content is written by a network of more than 200 contract authors in more than 20 countries. These authors are knowledgeable about everything from visa regulations to hotel prices to the names of the hottest new entertainment spots. The combined expertise of the in-house staff and the in- country authors has kept Lonely Planet ahead of its competitors for many years.

Lonely Planet also offers travel services that include a phone card, hotel and hostel room- booking, airplane tickets, European rail travel reservations and tickets, package tours, and travel insurance. These services are sold by telephone and on the Lonely Planet Web site. The Web site has won numerous awards, including the Society of American Travel Writers Silver Award and a spot on Time magazine%u2019s %u201CFifty Best Web Sites%u201D list.

The site was launched in 1994 and includes an online store in which Lonely Planet publications are sold. However, the site%u2019s main draws are its comprehensive collection of information about travel destinations and its online discussion area, the Thorn Tree, which has nearly a half million registered users. The company has had trouble turning any of this information into a source of revenue generation. Despite its excellent Web site and its use of new technologies, most of Lonely Planet%u2019s revenues are still generated by book sales.

The typical production cycle of a travel guide is about eight months long. This is the time it takes to commission authors, conduct research, work through several drafts of writing and editing, select photos, create the physical book, and print it. This production cycle causes new books to be almost a year out of date by the time they are published. Only the most popular titles are revised annually. Other titles are on two-, three-, or four-year revision cycles. The time delay in publication means that many details in the guides are outdated or wrong; restaurants and hotels close (or move), exchange rates and visa regulations change, and once hot night spots are abandoned by fickle clientele. Lonely Planet publications are well researched and of high quality, but the writers do not work continually because the books are not published continually.

The Web site often has information that is more current than the published travel guides. The site%u2019s online shop does offer some custom guides, which are parts of its existing travel guides packaged in different ways, and it does let customers buy specific chapters from its books, but it still is largely focused on selling books, although the site does offer PDF files that can be downloaded to mobile devices. Lonely Planet has adopted some new technologies, but has not used them to change its revenue model in any major way or to make basic changes in the production of its main product, the travel guides.

Required: 1. Review the company%u2019s offerings for Apple iPhone and iPad products and for Android smart phones (Trippy). Evaluate those products and identify opportunities for other products or services that the company could offer for mobile devices that would take advantage of Internet technologies (including wireless technologies for mobile devices) and address customers%u2019 concerns about the timeliness and currency of information in the printed travel guides.

2. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues.

carminerhinoceros643

KIT105 Chapter Notes - Chapter usability: User-Centered Design, Usability

Document Summary

Get access

Related Documents

ICT 202 Lecture Notes - Lecture 3: Web Design, Web Developer, Search Engine Optimization

CP202 Lecture Notes - Lecture 1: Mission Creep, Web Development Tools, Project Management

JAPAN101 Lecture : Yingnan Qi - resume

Related Questions