ACC2200 Chapter Notes - Chapter 1: Management Accounting, Cost Accounting, Income Statement

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To achieve these objectives, managers need to make decisions and to do this, they need information. The information needs to be across financial, production, marketing, legal and environmental areas. Management accounting - the processes and techniques that focus on the effective and efficient use of organisational resources to support managers in their tasks of enhancing both customer value and shareholder value. Customer value: the value that a customer places on a product or feature of a product. Shareholder value: the value that shareholders or owners place on a business. Shareholders are usually interested in increased profitability, increased share price and dividends. Management has the responsibility for meeting these expectations. However, when making decisions, managers often have to make trade-offs between increasing customer value and shareholder value. By satisfying customers, sales and market share can increase in the long run therefore increasing shareholder value. Shareholder value is likely to be given priority as this is the key objective for most organisations.

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