MIS 302 Chapter Notes - Chapter 14: Adsense, Adwords, Search Engine Optimization
Document Summary
If (cid:374)o o(cid:374)e (cid:272)li(cid:272)ks o(cid:374) a(cid:374) ad, google does(cid:374)"t (cid:373)ake (cid:373)o(cid:374)e(cid:455), ad(cid:448)e(cid:396)tise(cid:396)s do(cid:374)"t att(cid:396)a(cid:272)t (cid:272)usto(cid:373)e(cid:396)s, a(cid:374)d sea(cid:396)(cid:272)he(cid:396)s a(cid:396)e(cid:374)"t seei(cid:374)g ads the(cid:455)"(cid:396)e i(cid:374)te(cid:396)ested i(cid:374): geo-targeting, market capitalization (market cap) Google (target marketing) ads was pulling: more effective; more relatable ads; more valuable audience, ex. dogs care about dog ads, server farm, a host of a lot of servers, search firms use this. Google will not charge for transaction fees but plans to use wallet as a way to sell other services such as those offered by its google offers coupon and deal program. Terms: analysis phase, what options do you have, determine & document features & functions. Interview users: document requirements, examine existing systems, prototyping, web flows, process mapping, security, scalability, org impact. Job descriptions created for users & operations personnel: diseconomies of scale, as dvlopmental teams grow, avg contribution/worker decreases & proj is harder to manage.
